Digital Content Manager - VP - Hybrid
Company: Hispanic Technology Executive Council
Location: New York
Posted on: October 23, 2024
Job Description:
Team / Role OverviewEnterprise Services and Public Affairs
(ESPA) seeks to enhance and protect the reputation of Citi, its
businesses and the brand through direct and indirect communication
with Citi's various stakeholders, including our colleagues. The
Global Communications team is a nimble group in Enterprise Services
and Public Affairs that covers a broad scope of responsibilities,
ranging from executive communications and public engagements to
quarterly earnings and corporate reputation programs as well as
communications that support our lines of business. The nature of
the work provides a dynamic environment where members of the team
serve as company spokespeople to media, drive engagement with
colleagues and develop external and internal digital communications
for a global workforce of more than 200,000 colleagues. Within
Citi, the team works with many internal partners, including senior
leadership, and regularly coordinates closely with other members of
the Enterprise Services and Public Affairs team across the
world.This is a high energy, hardworking and affable team that
values colleagues who can anticipate what needs to get done and act
accordingly, are quick thinkers and can problem solve matters that
arise unexpectedly, are intellectually curious, and who have high
professional standards, strong judgment and thoughtful work
product. We always bring a client service attitude to our work and
always strive to be energetic and maintain a good sense of
humor.The Digital Content Manager is a key member of the
Communications team within Enterprise Services and Public Affairs.
You will work with senior leadership and partners throughout the
Global Communications organization and businesses to support
reputation management and drive engagement on Citis digital
channels. The person in this role should be comfortable working
across various team functions in support of larger communications
goals and will be actively involved in content management and
development, process management, measurement and user
experience.What youll do
- In partnership with the Head of Digital Content and Social
Media, develop and drive Citis digital content strategy on
Citigroup.com
- Work with the team to advance Citis core communications goals
and objectives
- Act as day-to-day lead for content on Citigroup.com, liaising
between technology and communications, marketing or business
stakeholders to make regular content updates, support core
initiatives and execute campaigns on Citigroup.com
- Lead editorial strategy on the Citigroup.com newsroom
- Collaborate with technology, platform and agency partners to
manage enhancements for both day-to-day functionality and larger
strategic initiatives
- Provide guidance and counsel on content distribution
- Work with stakeholders to create custom web experiences
surrounding key events and activations, acting as a strategic
counselor and seamlessly balancing new requests against existing
priorities and firmwide initiatives
- Assist in sourcing and developing creative assets for optimal
use and performance across channels, partnering with creative and
media teams when needed
- Support digital and social media elements of live and virtual
live events in partnership with PR, production and digital
teams
- Use metrics reports, monitoring to continually adapt and
improve Citis web presence
- Be knowledgeable about new trends, best practices and
opportunities in the digital space, identifying white space and
opportunities for Citi
- Be a steward of brand voice, being mindful of consistency
across business units and activations
- Partner closely with Communications leadership and teams to
inform and advise on both ongoing communications work and areas of
opportunity
- Appropriately assess risk when business decisions are made,
demonstrating particular consideration for the firm's reputation
and safeguarding Citigroup, its clients and assets, by driving
compliance with applicable laws, rules and regulations, adhering to
Policy, applying sound ethical judgment regarding personal
behavior, conduct and business practices, and escalating, managing
and reporting control issues with transparency, as well as
effectively supervise the activity of others and create
accountability with those who fail to maintain these standardsWhat
well need from you
- Bachelors degree or equivalent in business management,
communications, marketing or another related field
- Knowledge of communications or marketing and experience of
increased responsibility, preferably with a large and complex
organization
- Experience distilling complex subject matter into
easily-understood digital content
- Strong understanding of web content and optimizing user
experience
- Experience interfacing and collaborating with individuals in
technical roles
- Aptitude for developing and shaping compelling content for
internal and external audiences
- Ability to adapt copy across social and digital channels
- Knowledge and ability to apply fundamentals of Search Engine
Optimization
- Subject matter expertise in social media platforms and
trends
- Knowledge of social media channels and platforms (LinkedIn,
Facebook, X, Instagram, TikTok, YouTube, etc.)
- Familiarity with content management tools such as Sprinklr
- Strong attention to detail
- A leader who will implement initiatives effectively and
proactively drive projects forward
- Strong communications (written, verbal and interpersonal)
skills, including tact, diplomacy, and ability to influence senior
executives
- Integrity, maturity, dependability, a positive professional
attitude
- A team player who will implement initiatives effectively and
motivate others to carry out their work
- Excellent organizational and project management skills
- Experience or demonstrated ability to work effectively in a
team-based environment within a heavily matrixed organization
- Track record of success in delivering high quality work in a
fast paced and dynamic
environment------------------------------------------------------Job
Family Group: Communications and External
Relations------------------------------------------------------Job
Family:Communications
Management------------------------------------------------------Time
Type:Full
time------------------------------------------------------Primary
Location:New York New York United
States------------------------------------------------------Primary
Location Full Time Salary Range:$129,840.00 - $194,760.00
In addition to salary, Citis offerings may also include, for
eligible employees, discretionary and formulaic incentive and
retention awards. Citi offers competitive employee benefits,
including: medical, dental & vision coverage; 401(k); life,
accident, and disability insurance; and wellness programs. Citi
also offers paid time off packages, including planned time off
(vacation), unplanned time off (sick leave), and paid holidays. For
additional information regarding Citi employee benefits, please
visit citibenefits.com. Available offerings may vary by
jurisdiction, job level, and date of
hire.------------------------------------------------------Anticipated
Posting Close Date:Oct 25,
2024------------------------------------------------------Citi is
an equal opportunity and affirmative action employer.Qualified
applicants will receive consideration without regard to their race,
color, religion, sex, sexual orientation, gender identity, national
origin, disability, or status as a protected veteran.Citigroup Inc.
and its subsidiaries ("Citi) invite all qualified interested
applicants to apply for career opportunities. If you are a person
with a disability and need a reasonable accommodation to use our
search tools and/or apply for a career opportunity review .View the
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Keywords: Hispanic Technology Executive Council, West Babylon , Digital Content Manager - VP - Hybrid, Executive , New York, New York
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