Integrated Marketing Solutions Lead
Company: Gartner
Location: Stamford
Posted on: November 20, 2024
Job Description:
Within Gartner's Corporate Communications group, Marketing
Solutions Leaders (AKA Pod Leaders) are responsible for managing
the day-to-day activities for a high performing, highly-motivated
team of subject-matter-experts working in a Pod model. This is
achieved by aligning priorities, building roadmaps, managing
workflows and motivating colleagues to deliver high quality
deliverables to key business stakeholders across the enterprise.
This a linchpin role that enables marketing to greatly scale its
impact overall.The Marketing Solutions Lead (MSL) is included in
all planning and campaign review sessions conducted by a business
or corporate partners in order to establish and maintain a road map
that aligns with the strategic direction for a given group. The MSL
leverages this insight to propose strategies, establish objectives,
and define initiatives for all the subject matter experts within a
given pod. The MSL is actively involved in the solution development
process and adapting/revising both to deliver on immediate goals
and improve Gartner's overall marketing disposition. This is a
leadership role and requires in-depth understanding of key
Marketing practices, such as paid media, user experience, SEO,
content, design, and multimedia storytelling.The MSL ensures that
the activities of all the experts working within a Pod come
together in full support of the business partner's strategy. The
incumbent must be equally adept at influence and relationship
management, capable of building and maintaining strong
relationships while also challenging team members and partners to
improve performance on objectives. The MSL will propose and
advocate for adapted schedules, manage the aggregate Pod resource
capacity and individual associate capacity within the Pod. This
role will work with adjusted plans whenever external trends suggest
a new opportunity. Daily, the MSL will identify and eliminate
impediments and promote the use of standards and best practices.
The MSL ensures smooth operation of continuous delivery processes
and is responsible for leading Pod stand-ups, prioritization
meetings, sprint planning sessions and retrospectives.This role
will report into the Head of Integrated Marketing Solutions. The
role will directly prioritize the work of approximately 12 Pod
members.What you will lead:
- Work with business unit leads to communicate strategy and
measurable KPIs for key initiatives
- Deliver monthly, quarterly, and annual Pod progress and Pod
health reports including connect points for business unit
stakeholders and Pod associates.
- Lead key digital initiatives in lockstep with pod project
manager along with digital, SEO and content business partners.
- Effectively manage cross-functional dedicated team members
capacity via sprint cycles and weekly priorities.
- Organize and facilitate marketing activities including a
consistent cadence of stand-up meetings, retrospectives, and
workload pipeline prioritizations sessions with their dedicated
business partner and team.
- Proactively identify and resolve impediments to team progress
and productivity, consistently seeking continuous improvement.
Includes analysis and optimization of existing
processes/workflows.
- Ensure that all meetings are positive, productive, stay on
topic, and are action / results orientated.
- Utilize team feedback and metrics (e.g., quality, delivery,
cadence, etc.) to identify areas of opportunity and work with the
team to continuously improve.
- Coach members of the Pod to improve collaboration and
self-management, promoting productive interactions both within the
team and with external stakeholders.
- Represent the team at broader campaign and program planning &
coordination sessions
- Experiment (pilot) new practices and frameworks to improve team
outcomes. Innovate rapidly. Champion and facilitate adoption of
agile standards, tools, and best practices
- Steers poorly conceived project ideas towards high-impact
initiatives that align with business priorities.
- Resource plan and manage a dedicated freelance budget to
expand, when needed, the capacity of your pod based on business
demand and priority.
- Directly manage a project manager and be able to lead high
priority, high visibility projects and problem solve together as
needed
- Collaborate and coordinate with other pod leads on best
practices, shared learnings and efficiency of work.
- Coaches business partners in best practices to facilitate
self-service i.e. directs BUs to re-use, templatized assets, and
self-service alternatives when appropriate.What you will need:
- Bachelor's degree (or equivalent years of experience).
- 10+ industry experience in marketing management consulting,
business strategy, product marketing, brand management or
applicable marketing experience OR Internal Gartner experience with
relationship management, marketing strategy.
- 5+ years of project management experience, working in an agile
scrum environment, strongly preferred OR Internal Gartner
experience with relevant agile knowledge.
- Agile, scrum, or project management certification preferred
(e.g. CSM, CSP, PMP, SAFe).
- Knowledge of agile practices, frameworks, and techniques.
- Excellent people and project management skills.
- Coaching skills and ability to motivate teams.
- Strong communication and presentation skills.
- Strong analytical, reporting, and problem-solving skills.
- Experience with agile planning, project and/or collaboration
tools.
- Digital (web) project experience.
- Experience in capacity planning, forecasting & budget
management.
- Strong interpersonal skills with the ability to work
effectively in a matrixed organization.
- Demonstrated ability to influence without authority and ability
to delivery through others in a matrixed organization.
- Strong process management skills with the ability to prioritize
efforts among multiple projects.
- Prior experience and proven ability to manage multiple business
functions and multiple direct reports
- Experience with using project management software#LI-LT1Who are
we?At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the
world.Our mission relies on expert analysis and bold ideas to
deliver actionable, objective insight, helping enterprise leaders
and their teams succeed with their mission-critical
priorities.Since our founding in 1979, we've grown to more than
20,000 associates globally who support -15,000 client enterprises
in -90 countries and territories. We do important, interesting and
substantive work that matters. That's why we hire associates with
the intellectual curiosity, energy and drive to want to make a
difference. The bar is unapologetically high. So is the impact you
can have here.What makes Gartner a great place to work?Our
sustained success creates limitless opportunities for you to grow
professionally and flourish personally. We have a vast, virtually
untapped market potential ahead of us, providing you with an
exciting trajectory long into the future. How far you go is driven
by your passion and performance.We hire remarkable people who
collaborate and win as a team. Together, our singular, unifying
goal is to deliver results for our clients.Our teams are inclusive
and composed of individuals from different geographies, cultures,
religions, ethnicities, races, genders, sexual orientations,
abilities and generations.We invest in great leaders who bring out
the best in you and the company, enabling us to multiply our impact
and results. This is why, year after year, we are recognized
worldwide as a .What do we offer?Gartner offers world-class
benefits, highly competitive compensation and disproportionate
rewards for top performers.In our hybrid work environment, we
provide the flexibility and support for you to thrive - working
virtually when it's productive to do so and getting together with
colleagues in a vibrant community that is purposeful, engaging and
inspiring.Ready to grow your career with Gartner? Join us.Gartner
believes in fair and equitable pay. A reasonable estimate of the
base salary range for this role is 116,000 USD - 164,220 USD.
Please note that actual salaries may vary within the range, or be
above or below the range, based on factors including, but not
limited to, education, training, experience, professional
achievement, business need, and location. In addition to base
salary, employees will participate in either an annual bonus plan
based on company and individual performance, or a role-based,
uncapped sales incentive plan. Our talent acquisition team will
provide the specific opportunity on our bonus or incentive programs
to eligible candidates. We also offer market leading benefit
programs including generous PTO, a 401k match up to $7,200 per
year, the opportunity to purchase company stock at a discount, and
more.The policy of Gartner is to provide equal employment
opportunities to all applicants and employees without regard to
race, color, creed, religion, sex, sexual orientation, gender
identity, marital status, citizenship status, age, national origin,
ancestry, disability, veteran status, or any other legally
protected status and to affirmatively seek to advance the
principles of equal employment opportunity.Gartner is committed to
being an Equal Opportunity Employer and offers opportunities to all
job seekers, including job seekers with disabilities. If you are a
qualified individual with a disability or a disabled veteran, you
may request a reasonable accommodation if you are unable or limited
in your ability to use or access the Company's career webpage as a
result of your disability. You may request reasonable
accommodations by calling Human Resources at +1 (203) 964-0096 or
by sending an email to.Job Requisition ID:88175By submitting your
information and application, you confirm that you have read and
agree to the country or regional recruitment notice linked below
applicable to your place of residence.Gartner Applicant Privacy
Link: https://jobs.gartner.com/applicant-privacy-policyFor
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Keywords: Gartner, West Babylon , Integrated Marketing Solutions Lead, Advertising , Stamford, New York
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