Head of Trade Marketing
Company: Page Executive
Location: New York
Posted on: October 17, 2024
Job Description:
- Luxe-for-less, cruelty-free and vegan beauty brand
- First trade marketing hire in the US About Our Client Global
brand new to the US offering Luxe-for-less, cruelty-free, and vegan
beauty products. Job Description
- Retail Strategy: Develop and implement comprehensive trade
marketing strategies for both brands across both the USA &
LATAM.
- Own 4 Ps: Design and execute 4Ps strategy. Develop and
implement price, promotion, product & placement strategies to
effectively disrupt the path to purchase. Collaborate with sales
teams and retail partners to align on promotions, product launches,
pricing strategies, and in-store experiences.
- Own and Ensure Through the Line planning: Own and drive through
the line planning end to end to ensure winning execution.
- Collaborate with Cross-Functional Teams: Work closely with
sales and marketing teams to ensure cohesive communication and
alignment on brand goals and initiatives.
- Budget Management: Manage trade marketing budgets, ensuring
effective allocation of resources to achieve the highest return on
investment. Track the performance of trade activities and adjust
strategies as needed to maximize effectiveness.
- Support for Account Directors and Sales Team: Work in close
partnership with account directors and the sales team to support
the execution of trade marketing initiatives, ensuring alignment
with key retail strategies and goals. Responsible for building
retailer sell stories.
- In-Store Merchandising: Oversee the development and execution
of in-store displays, point-of-sale materials, and other visual
merchandising initiatives to ensure brand visibility and engagement
at the point of purchase.
- Reporting & Analysis: Track and report on the performance of
trade marketing activities, providing insights and recommendations
to improve future campaigns. Monitor sales data, promotional
results, pricing effectiveness, and competitive activity.
- New Product Launches: Lead trade marketing efforts for new
product launches, ensuring alignment with overall marketing
strategies and securing retailer support for successful product
rollouts. The Successful Applicant
- Bachelor's degree in Marketing, Business, or related field
- 7+ years of experience in sales and/or trade marketing,
preferably within the beauty, cosmetics, or consumer goods
industry
- Strong understanding of the U.S. retail landscape, including
mass, specialty, and e-commerce channels; understanding of LATAM
retail landscape a plus
- Proven experience working with major U.S. retailers such as
Target, Ulta, and Sephora
- Experience developing and executing pricing strategies in
alignment with promotional plans
- Excellent communication and relationship-building skills
- Strong analytical skills with the ability to translate data
into actionable insights
- Experience managing budgets and working cross-functionally with
sales and marketing teams
- Ability to thrive in a fast-paced, dynamic environment with a
strong entrepreneurial spirit What's on Offer Competitive base
salary, bonus, and benefits.
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Keywords: Page Executive, West Babylon , Head of Trade Marketing, Advertising , New York, New York
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