Head of Trade Marketing

Company: Page Executive
Location: New York
Posted on: October 17, 2024

Job Description:

• Luxe-for-less, cruelty-free and vegan beauty brand
• First trade marketing hire in the US About Our Client Global brand new to the US offering Luxe-for-less, cruelty-free, and vegan beauty products. Job Description
  • Retail Strategy: Develop and implement comprehensive trade marketing strategies for both brands across both the USA & LATAM.
  • Own 4 Ps: Design and execute 4Ps strategy. Develop and implement price, promotion, product & placement strategies to effectively disrupt the path to purchase. Collaborate with sales teams and retail partners to align on promotions, product launches, pricing strategies, and in-store experiences.
  • Own and Ensure Through the Line planning: Own and drive through the line planning end to end to ensure winning execution.
  • Collaborate with Cross-Functional Teams: Work closely with sales and marketing teams to ensure cohesive communication and alignment on brand goals and initiatives.
  • Budget Management: Manage trade marketing budgets, ensuring effective allocation of resources to achieve the highest return on investment. Track the performance of trade activities and adjust strategies as needed to maximize effectiveness.
  • Support for Account Directors and Sales Team: Work in close partnership with account directors and the sales team to support the execution of trade marketing initiatives, ensuring alignment with key retail strategies and goals. Responsible for building retailer sell stories.
  • In-Store Merchandising: Oversee the development and execution of in-store displays, point-of-sale materials, and other visual merchandising initiatives to ensure brand visibility and engagement at the point of purchase.
  • Reporting & Analysis: Track and report on the performance of trade marketing activities, providing insights and recommendations to improve future campaigns. Monitor sales data, promotional results, pricing effectiveness, and competitive activity.
  • New Product Launches: Lead trade marketing efforts for new product launches, ensuring alignment with overall marketing strategies and securing retailer support for successful product rollouts. The Successful Applicant
    • Bachelor's degree in Marketing, Business, or related field
    • 7+ years of experience in sales and/or trade marketing, preferably within the beauty, cosmetics, or consumer goods industry
    • Strong understanding of the U.S. retail landscape, including mass, specialty, and e-commerce channels; understanding of LATAM retail landscape a plus
    • Proven experience working with major U.S. retailers such as Target, Ulta, and Sephora
    • Experience developing and executing pricing strategies in alignment with promotional plans
    • Excellent communication and relationship-building skills
    • Strong analytical skills with the ability to translate data into actionable insights
    • Experience managing budgets and working cross-functionally with sales and marketing teams
    • Ability to thrive in a fast-paced, dynamic environment with a strong entrepreneurial spirit What's on Offer Competitive base salary, bonus, and benefits.
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Keywords: Page Executive, West Babylon , Head of Trade Marketing, Advertising , New York, New York